Wednesday March 25th, 1 PM EST
Pricing That Destroys Margins Before You Notice
Many 3PLs feel confident in their pricing model—until margins begin to erode without warning. As operations scale, complexity exposes hidden cost leakages that simple pricing structures fail to capture. Growth can temporarily disguise profitability gaps, making issues harder to detect.
Recognizing when pricing no longer reflects operational reality is critical to protecting long-term margins.
Pricing That Destroys Margins Before You Notice
Many 3PLs believe they understand their cost structure until margins erode unexpectedly. This conversation examines why pricing decisions made at small volume quietly collapse under complexity, where hidden cost leakage occurs, and why growth can mask profitability problems until the damage is already done.
What you’ll learn
- Where hidden cost leakage occurs in growing 3PL operations
- Why growth can mask profitability issues for longer than expected
- When simple pricing approaches stop reflecting operational reality
- The signals that your pricing model needs to be rebuilt
Our Guest Speaker
Bob Byrnes
Bob Byrnes is the Global Pricing Director at Flash Global and one of the most experienced pricing and cost strategy leaders in the logistics industry. With over 15 years designing pricing structures across regional 3PLs, enterprise supply chain organizations, and tech-enabled logistics platforms including Kenco Group, Ryder Supply Chain Solutions, and Stord, Bob brings a rare combination of commercial depth and operational understanding to the pricing conversation. Based in Florida.
Host
Vikrant Neb
Vikrant Neb has spent his career inside warehouse and logistics operations diagnosing inefficiencies, building systems, and helping 3PLs scale without losing control of execution.
He is the founder of Leanafy and Kurieta, and the author of Execution Under Pressure: The Hidden Reasons Why 3PLs Stop Growing and How to Fix Them. His work sits at the intersection of operational reality and systems thinking, built from years of hands-on experience with logistics organizations navigating growth and complexity.
Vikrant is based across Indiana and British Columbia. He holds a Bachelor’s and Master’s in Industrial Engineering from Purdue University.
Sign up now for this Episode
Sign up for the series now! Please provide us with the details below to get yourself registered for all the episodes.